Ashley
Ashley

"I hope to inspire and empower every woman to be the queen she was born to be. Even in those times when life knocks your crown off, remember, YOU ARE A QUEEN! So pick up that crown, put it back on and move forward." -Love & a million kisses,

Ashley Signature

Creator and co-founder of LIQUE, Ashley O’Rourke, comes from a line of entrepreneurs with a passion for hard work and fearless determination. Born in South Africa, she grew up under the influence of her grandfather, the inventor of the portable hot house, and her father, creator of Big Sexy Hair.

“I have been incredibly empowered by the men in my life who have taught me to be fearless and go for it … no matter what.”

Ashley moved to the U.S. after finishing fashion design school, landing a job at ESPRIT. It was here that she met her first professional mentor outside of her family.

“She was a powerhouse of a woman,” says Ashley.

Her love of fashion and entrepreneurial spirit prompted her to take a huge risk; clearing out all of her savings, Ashley hopped on a red eye to New York to launch her own clothing line during NYFW.

“If you are passionate in your belief of something,
you can never doubt yourself for a moment.”
Her NYFW risk paid off. Landing business from major retailers like Fred Segal, Henri Bendel and Anthropologie over the next 11 years, Ashley spearheaded a thriving fashion business, also designing for Disney, Victoria’s Secret Pink and HSN.

When her brother passed away, Ashley decided to take a break from running a business; but it wasn’t long before she was on the move again, working alongside her father to launch a new product line: Rock Your Hair.

This sparked a new passion for Ashley within the beauty industry.

“I realized that fashion was now beauty and not clothing. It was time to launch a cosmetic line: LIQUE.”

Over the next 3 years, Ashley developed and fine-tuned every detail of LIQUE – from formulas to packaging – to create a line that is dedicated to the care and color of lips.

“Lips have always been my favorite part of the beauty routine. There is just something so sexy about a woman putting on her lipstick.” Her favorite thing about LIQUE is that “it is prestige without compromise, at prices we can all afford.”

Ashley hopes that her passion empowers and inspires all women around the globe!

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