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What We're About Image What We're About Image

What We're About

What We're About Image

Brand Story

We are Lique Cosmetics – created and empowered by women. At Lique, we value the quality and performance of our products – from care to color – at affordable pricing. Our co-founder, Ashley O’Rourke, discovered her newfound passion for the beauty industry after working with her father (founder of BigSexyHair). This sparked a new challenge and vision, where Ashley merged her love for natural ingredients and high-performing pigment to create a new collection for lip care.

When Ashley met Kristin Bibb, our business director, she knew she’d found the right person to team up with and take on this new exciting venture. Both are heavily involved with each aspect of the business, from formula research, product testing, and package design to the final product. Their work relationship quickly developed into a strong friendship that now fuels the magic behind Lique.

What they most want you to know?

Our hearts are truly involved with every step of providing the best possible lip-care solution for you.

We combine our passion for our products, along with our love for each other as a Lique family, to keep striving for innovative formulas in lip and skin care that offer the consumer a true prestige solution in the world of beauty, at prices everyone can afford.  We are always focused on the future and obsessed in pushing for innovative natural formulas that “do it all” in one simple routine, for all ages and skin tones.

Our Mission

Created by a team of strong women, Lique Cosmetics is your lip destination for all things prep, care and color. We are nature-obsessed and cruelty-free, and our products are designed with the everyday woman in mind – from the young professional to the working mother.

Our mission is to redefine the care of your lips with our high-performing formulas that deliver results without breaking the bank.

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